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The loneliness of a misunderstood QR code
Written by: Stuart Neale
19 April 2012
"The phrase “Internet Of Things” will probably sound as silly to someone living in a spime-ridden future as 1990s visions of “Cyberspace”, as distinct realm we would ‘jack into’ seem to us now as we experience the mundane-yet-miraculous influence of internet-connected smartphones on our ‘real’ geographies." - magicalnihilism 2011 Booooring! I mean, really, what am I doing here? Stuck on a tube poster on the wall in Kentish Town tube station. Even Jamie Theakston’s head can’t distract from how demeaning it is and ...Read more
Tags: qr codes | digital marketing | smartphones
The story of Digital Commerce in eight parts
Written by: Justin Small
12 April 2012
So, you are a large enterprise and you have a brand into which you have poured large amounts of resources and effort in order to create a recognisable and memorable and consistent brand experience. And then along come the Digital Strategists like me talking of interfaces, on-brand digital interactions, brand experience strategies and the like. But to you that is all gobbledygook. "The internet is very simple" you say, "it is no different to out of home, TV, radio etc. It is a broadcast channel and therefore what is good for TV is good for Internet (with a little repurposing ...Read more
Tags: digital commerce | brand
I HEART the Enterprise
Written by: Justin Small
29 March 2012
When I used to think of the word Enterprise I couldn't help but think of Star Trek and Spock's pointy ears, and somehow the milky white blood of the android dude in Alien would get in there also. Yuk. Silos eh! Nothing is connected together! But things have changed. Having moved from a creative agency to a digital consultancy I find myself working more and more with The Enterprise. And I love it. But what is an Enterprise? Wikipedia defines it as: A business A company Entrepreneurship, the practice of starting new organizations, particularly new businesses I would ...Read more
Tags: enterprise | social media | digital transformation
Human to Human Interaction
Written by: Stuart Neale
22 February 2012
If, like me, you often find yourself trying to make clients understand what we do, and by extension its value to them, you will know that our field is riddled with vagaries. However one thing we are very fond of is calling ourselves ‘Experience Designers’. We love to tell our clients this: that we are designers of experiences. But are we ready for a big dose of reality? …It’s a lie! It is not anywhere near as easy as we think to totally control an experience and thus design it. Most of the time we ...Read more
Tags: design | experience designers | brand | communication | content strategy
A brave new social world: the social business and humanising the organisation
Written by: Justin Small
12 January 2012
‘We’re going through a revolution in the way people communicate. I think it’s the most significant revolution in communications since the invention of the printing press.’ David Meerman Scott – The New Rules of Marketing & PR What is this revolution and where is it happening? The revolution is the hyper connectivity that surrounds you, your colleagues, your friends and your family - and which is infiltrating your company from the inside out. The revolution is also the humanising pressure social technologies are having on ...Read more
Tags: social business | social media
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Rhys Davies
Head of Creative Services
Justin Small
Senior Digital Strategist
Stuart Neale
Art Director
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